AMY COE Wins Oppenheim Toy Portfolio Platinum Award

The Joester Loria Group’s client AMY COE has been awarded a prestigious Oppenheim Toy Portfolio Award. The Oppenheim Toy Portfolio Awards are a benchmark of excellence and are selected by a mother/daughter team of children’s development, education and literature experts. Each toy is further tested by a panel of kids.

There are four different honors including the Oppenheim Toy Portfolio Platinum Award, the Oppenheim Toy Portfolio Gold Seal Award, Oppenheim Toy Portfolio Blue Chip Classic Award, and the Oppenheim Toy Portfolio SNAP Award. Winners are chosen across multiple age ranges from infants up to tweens and teens. The award-winning toys are selected based on many factors such as kid reviews, educational and play value, safety, age-appropriateness, packaging and ease of assembly.

This year AMY COE’s Mosie Puppy from North American Bear won the Platinum Award in the infants and toddlers age range. This 14-inch, plush puppy comes in an eye-catching black-and-white pattern. There is also a companion squeaker, which comes in a black-and-white star pattern and features the phrase “Future Rock Star.” Both toys are baby-safe,machine washable, and oh so adorable. Mosie Puppy is perfect for future rock stars and mini fashionistas.

AMY COE has appealed to fashion-conscious parents and gift-givers for more than 20 years.  Inspired by the birth of her own daughter and a desire to fill a void in the children’s market, Amy began her career designing sophisticated infant and toddler bedding. As the brand licensing agency for AMY COE, The Joester Loria Group has helped expand the brand’s apparel and bedding collections while adding new categories like toys and accessories.

New Brand Licensing Deals for AMY COE

The Joester Loria Group recently brokered two new brand licensing deals for its client AMY COE. Kidz Concepts will introduce a multi-category line of infant, toddler and children’s apparel and Welspun USA is developing a bedding collection and related categories for infants, toddlers and children.

The AMY COE Spring 2017 collection by Welspun debuted at Market Week in September 2016 and captures Amy’s playful design sensibility and signature downtown style.  Coe’s fashion-forward graphics, bold, colorful prints and signature embellishments are hallmarks of the new collection. Each bedding group includes dreamy textures and soft, clean trim, which capture the modern essence of the brand.  The extensive range includes 100% cotton sheets, comforters, duvets, shams, mattress pads, bed skirts and whimsical toss pillows for crib, twin and full/queen sizes. The exclusive bedding designs will be sold in sets as well as mix-and-match open stock. AMY COE bedding will debut at retail in Spring 2017.  

The AMY COE Fall 2017 collection of apparel from Kidz Concepts builds on Amy’s signature downtown style with fashion-forward silhouettes, modern graphics and whimsical embellishments that have established COE as the designer of choice for mini-fashionistas.  Kidz Concepts will showcase AMY COE to retailers during market week in January 2017 for a Fall delivery.  In response to consumer demand, Amy will include sizes 7 -14 for the first time.  

Both of AMY COE’s new brand extensions will be promoted through traditional print and digital PR campaigns, influential mommy and fashion blogger features and on the AMY COE Instagram, Facebook and Pinterest pages.

AMY COE has appealed to fashion-conscious parents and gift-givers for more than 20 years.  Inspired by the birth of her own daughter and a desire to fill a void in the children’s market, Amy began her career designing sophisticated infant and toddler bedding.   Amassing a loyal following, Amy introduced top-selling hip apparel and extra-adorable accessories, driving $200 million in sales.  

AMY COE’s new brand licensing deals were featured by License! Global.

AMY COE Expands into Footwear and Fashion Accessories

AMY COE has partnered with ABG Accessories, in a brand licensing deal brokered by The Joester Loria Group, for a multi-category fashion accessories program that expands the AMY COE brand to a collection of infant and toddler boys and girls footwear, hats, socks, tights and hair accessories.

AMY COE accessories are designed to coordinate and compliment the new apparel collection available at leading retailers including Buy Buy Baby, Bloomingdales, Lord & Taylor,  JCPenney, Beall’s, fashion specialty stores and key online accounts. The collection features AMY COE’s hip, modern design sensibility and signature downtown style with fashion-forward silhouettes, graphic prints, trend-right fabrics and signature embellishments.  The extensive range of fun headwear includes soft beanies, favorite fedoras and colorful pom pom hats.

In true COE form, attention is paid to the details. Metallic zippers, layered textures, plus pops of color are all highlighted.  Additionally, AMY COE debuts a playful collection of patterned tights and whimsical knee socks— each designed for mini fashionistas and future rock stars.

Launching Fall 2016 at leading department stores, specialty retailers, national chains and online accounts, AMY COE accessories are essential for the “coolest kids ever”!

“ABG is the best in the industry!  It is super exciting to be working with such a seasoned group of professionals.  The collection is dreamy-- which we can hardly wait to see at retail!” said Amy Coe.    

“We are thrilled to partner with Amy Coe to bring her distinctive modern, downtown style into our baby world,” said Loren Cohen, Vice President of ABG Baby. “We feel this is the first time anything in this vein is being brought down to the baby world, and we are very excited for the growth opportunity.”

As the brand licensing agency for AMY COE, The Joester Loria Group has expanded the brand into a variety of new categories including layette, toddler, boys' and girls' apparel, sleepwear, swim, fashion accessories and plush.