AMY COE Wins Oppenheim Toy Portfolio Platinum Award

The Joester Loria Group’s client AMY COE has been awarded a prestigious Oppenheim Toy Portfolio Award. The Oppenheim Toy Portfolio Awards are a benchmark of excellence and are selected by a mother/daughter team of children’s development, education and literature experts. Each toy is further tested by a panel of kids.

There are four different honors including the Oppenheim Toy Portfolio Platinum Award, the Oppenheim Toy Portfolio Gold Seal Award, Oppenheim Toy Portfolio Blue Chip Classic Award, and the Oppenheim Toy Portfolio SNAP Award. Winners are chosen across multiple age ranges from infants up to tweens and teens. The award-winning toys are selected based on many factors such as kid reviews, educational and play value, safety, age-appropriateness, packaging and ease of assembly.

This year AMY COE’s Mosie Puppy from North American Bear won the Platinum Award in the infants and toddlers age range. This 14-inch, plush puppy comes in an eye-catching black-and-white pattern. There is also a companion squeaker, which comes in a black-and-white star pattern and features the phrase “Future Rock Star.” Both toys are baby-safe,machine washable, and oh so adorable. Mosie Puppy is perfect for future rock stars and mini fashionistas.

AMY COE has appealed to fashion-conscious parents and gift-givers for more than 20 years.  Inspired by the birth of her own daughter and a desire to fill a void in the children’s market, Amy began her career designing sophisticated infant and toddler bedding. As the brand licensing agency for AMY COE, The Joester Loria Group has helped expand the brand’s apparel and bedding collections while adding new categories like toys and accessories.

The World of Eric Carle Wins Oppenheim Toy Portfolio Awards

Just in time for the holiday shopping season, The World of Eric Carle has been awarded several Oppenheim Toy Portfolio Awards!! The Joester Loria Group worked closely with both the brand and licensee Kids Preferred, a leading manufacturer of plush toys and gifts, on award-winning product that brings Eric Carle's work off the pages of his popular books.  

The Oppenheim Toy Portfolio Awards are prestigious honors chosen by noted experts in child development, children's literature and education and are further tested by real kids nationwide. The Oppenheim Toy Portfolio was founded in 1989, by the mother/daughter team of child development experts Joanne and Stephanie Oppenheim, as the only independent consumer review of children’s media. The Oppenheims use several factors when evaluating toys including kid tester feedback, educational and play value and safety and age appropriateness.

This year, three World of Eric Carle toys from Kids Preferred received various Oppenheim honors. The World of Eric Carle Elephant Developmental Toy received the Platinum Award, which is awarded to the most innovative and engaging new products of the year. Additionally, The World of Eric Carle Developmental Bear Toy received both the Gold Seal Award and a SNAP Award. Oppenheim’s Gold Seal Award is given to new toys that enhance the lives of children; while the SNAP Awards are given to toys that can be used by or easily adapted for children with special needs. The Eric Carle Critter Keeper also received a Gold Seal Award and a SNAP Award.

These award-winning toys are part of the brand licensing program The Joester Loria Group has developed for this iconic publishing franchise. The World of Eric Carle licensing program now includes more than 135 licensees and promotional partners and is available in more than 35,000 retail doors in more than 15 countries around the world.