JLG Programs Nominated For Nine 2023 Licensing Excellence Awards

JLG’s work with several of our clients has been nominated for Licensing Excellence Awards across nine categories. Congratulations to our clients and partners on this exciting recognition! 

More details about the nominations are below. 

The World of Eric Carle is up for three awards for its partnerships with Bombas and Ella’s Kitchen along with a nomination for best brand. 

Kellogg’s is also a finalist in three categories with nominations for several collaborations including Frosted Flakes x Puma, Kellogg’s Froot Loops consumables as well as the brand’s NFT launch with Funko.  

McDonald’s collaboration with Snipes EU is a finalist in the Best Retailer: Corporate, Lifestyle, Fashion, Sports Category. 

Pacifico’s sustainable apparel line in collaboration with Quiksilver is a finalist in the Best Sustainability Initiative category. 

Aeropostle’s collection of Cheetos inspired apparel is nominated in the Best Retailer: Corporate, Lifestyle, Fashion, Sports category.

This year’s finalists were selected from more than 850 submissions. The winners will be announced at The Licensing Excellence Awards ceremony the night before Licensing Expo on June 12.

It’s the Season of Summer Adventure With The Very Hungry Caterpillar’s New Children’s Footwear Collaboration

The World of Eric Carle and See Kai Run are excited to announce their new summer collaboration to celebrate the joys of the season through a collection inspired by the author's beloved book, The Very Hungry Caterpillar. In this creative partnership, See Kai Run is launching four new kids’ shoes as part of its successful Very Hungry Caterpillar collection, just in time for families to gear up for all their summer adventures. This partnership was brokered by JLG, the global brand licensing agency for The World of Eric Carle. 

The third collection in partnership between the two brands, the Spring Summer '23 Very Hungry Caterpillar Collection features two sneakers and two water-friendly sandals, all showcasing the delightful illustrations of author Eric Carle. The See Kai Run + The Very Hungry Caterpillar spring/summer ’23 collection launched on April 17 and is available, while supply lasts, at seekairun.com, amazon.com and zappos.com as well as select independent shoe stores, with retail prices starting at $48.

Snap! Crackle! Pop!® New Kellogg’s® Rice Krispies® Candy Bars Coming This Spring

Kellogg’s is teaming up with Frankford Candy, the leader in manufacturing and marketing licensed confections and gifts, to bring two new king-size Kellogg’s® Rice Krispies® Candy Bars to the candy aisle this spring. JLG brokered this exciting new brand licensing partnership on behalf of Kellogg’s.  

The new Kellogg’s® Rice Krispies® candy bars will come in two different varieties: a marshmallow flavor as well as a strawberry flavor. The single-serve candy bars will be available beginning in April at a suggested retail price of $2.49 at Walmart, Five Below and Big Lots stores nationwide, as well as online at FrankfordCandy.com and Amazon.

This will be Frankford Candy’s first licensed Kellogg’s® product that will be available year-round. The company initially partnered with Kellogg’s in 2022 on two limited-edition Easter products: the Kellogg’s Rice Krispies® Milk Chocolate Rabbit and Rice Krispies® Milk Chocolate Eggs. An expanded line-up of Kellogg’s® Rice Krispies® Easter candy was also available this year.