This summer, Pepsi is taking emojis offline in new and surprising ways, bringing a unique take to the global phenomenon. Pepsi created a library of more than two hundred signature Pepsi Emojis for use on Pepsi packaging and marketing collateral. PepsiMoji designs will be unleashed in more than 100 countries around the world throughout the year. To support the launch of the global #SayitwithPepsi campaign, a limited edition collection, curated by PepsiCo’s brand licensing agency, The Joester Loria Group, recently launched at STORY, New York’s ever-changing concept store.
JLG has partnered Pepsi with some exceptional companies for a curated collection of licensed merchandise featuring PepsiMoji characters, reimagined as graphic patterns appearing on items such as fashion accessories, tumblers and tabletop essentials.
Licensing partners include:
Pepsi x Casetify : The PepsiMoji tech collection of durable iPhone 6/6S cases celebrate the fun expressions of the #SayItWithPepsi campaign.
Pepsi x Eleni’s Cookies: Legendary New York City bakery, known for its confection expressions, brings the Pepsi Emojis to life in an exciting and edible way with a collection of cookies.
Pepsi x AVE DEE: Fun and functional fanny packs bring the Pepsi Emojis to life in a fashionable way with exclusive all-over prints.
Pepsi x STORY: Entertaining just got more fun with Pepsi Emoji plates, cups and coasters.
That won’t be the full extent of the “Say It With Pepsi” brand licensing campaign, be on the lookout for additional exclusive PepsiMoji apparel and accessory collaborations to launch at retailers nationwide this summer.
The PepsiMoji campaign generated a lot of buzz and was featured by publications including Retail Merchandiser, Advertising Age and WWD.