Pepsi Expands Pepsimoji Brand Campaign

Earlier this year, Pepsi launched its “Say It With Pepsi” campaign by introducing a proprietary line of Pepsi Emojis to be featured across Pepsi packaging in 100 markets around the world. The PepsiCo Design & Innovation Center designed hundreds of Pepsi-inspired emojis to be used globally. This summer, the brand is continuing the campaign with new brand licensing deals and an interactive exhibit featuring the Pepsimojis.

In a brand licensing deal brokered by The Joester Loria Group, Pepsi is collaborating with Knockaround Sunglasses to launch an exclusive pair of PepsiMoji polarized sunglasses.

The glasses feature Pepsi-blue frosted frames that gradate to clear on the front, a PepsiMoji montage on the inside arm and polarized blue lenses. Designed on Knockaround’s bestselling, form-fitting frame, the sunglasses are universally flattering and provide full UV400 sun protection. Each set comes with a custom box, a protective pouch that doubles as a lens cleaner, a collector’s card and Pepsi Emoji x Knockaround stickers. The glasses are available starting today, July 19th and retail for $35.

In addition to this exciting new brand extension with Knockaround, Pepsi also continued its #PepsiMoji campaign with an interactive emoji experience in New York City in celebration of World Emoji Day on July 17th. The exhibit followed how love has been communicated throughout history and featured a variety of art installations including films, photography, music and sculpture that showcased proprietary Pepsi Emojis, created in collaboration with a variety of artists. The exhibit was featured by License! Global and USA Today.

The Joester Loria Group curates PepsiMoji collection for STORY

This summer, Pepsi is taking emojis offline in new and surprising ways, bringing a unique take to the global phenomenon. Pepsi created a library of more than two hundred signature Pepsi Emojis for use on Pepsi packaging and marketing collateral. PepsiMoji designs will be unleashed in more than 100 countries around the world throughout the year.  To support the launch of the global #SayitwithPepsi campaign, a limited edition collection, curated by PepsiCo’s brand licensing agency, The Joester Loria Group, recently launched at STORY, New York’s ever-changing concept store.

JLG has partnered Pepsi with some exceptional companies for a curated collection of licensed merchandise featuring PepsiMoji characters, reimagined as graphic patterns appearing on items such as fashion accessories, tumblers and tabletop essentials.

Licensing partners include:

• Pepsi x Casetify : The PepsiMoji tech collection of durable iPhone 6/6S cases celebrate the fun expressions of the  #SayItWithPepsi campaign.

• Pepsi x Eleni’s Cookies: Legendary New York City bakery, known for its confection expressions, brings the Pepsi Emojis to life in an exciting and edible way with a collection of cookies.

• Pepsi x AVE DEE: Fun and functional fanny packs bring the Pepsi Emojis to life in a fashionable way with exclusive all-over prints.

• Pepsi x STORY: Entertaining just got more fun with Pepsi Emoji plates, cups and coasters.

That won’t be the full extent of the “Say It With Pepsi” brand licensing campaign, be on the lookout for additional exclusive PepsiMoji apparel and accessory collaborations to launch at retailers nationwide this summer.

The PepsiMoji campaign generated a lot of buzz and was featured by publications including Retail Merchandiser, Advertising Age and WWD.