Cheez-It™ and ILTHY® Drop a Limited-Edition Capsule for the Cheez-It Bowl

The ILTHY x Cheez-It™ collection launched on December 30th, strategically timed to celebrate the Cheez-It Bowl, one of the oldest collegiate bowl games in the country. As the brand licensing agency for Cheez-It, The Joester Loria Group played a key role in orchestrating this collaboration, ensuring the collection authentically tied into the excitement and legacy of the game. 

The four-piece capsule blends Ilthy’s streetwear edge with Cheez-It nostalgia and includes a hat, t-shirt, hoodie and football. The collection showcases Ilthy’s playful yet elevated craftsmanship, with standout pieces like a cream twill and orange suede hat, and a bold red and yellow grid-patterned football that captures the essence of Cheez-It’s iconic cracker texture. 

Each piece embodies ILTHY’s signature style infused with Cheez-It-inspired elements, with prices ranging from $55 to $122. The collection is now available on ILTHY.com and CheezIt.com

Eggo’s New Brunch-Inspired Collaboration Is Serving Up Style

The beloved Eggo brand recently teamed up with Brunch for a limited-edition collection that celebrates the simple pleasures of slow mornings, cozy kitchens, and shared family breakfasts. The Eggo by Brunch Collection brings together a delightful assortment of slippers, apparel, and accessories for both adults and kids. Featuring Eggo’s iconic 80s logo, this nostalgic assortment offers a fresh take on timeless family moments around the breakfast table. Prices range from $25 to $135.

The limited-edition collaboration is available exclusively on the Brunch website, while supplies last. For a truly unique in-person shopping experience, Aspen locals can stop by The Brunch Mountain Shop, and New Yorkers can explore The Dinette, a vintage, kitchen-inspired retail space at 933 Broadway. Both locations offer exclusive access to the collection, designed in partnership by Eggo and Brunch.

This exciting collaboration has already generated significant media attention, with features in Cosmopolitan and License Global, and continues to spark conversations across social media. The Joester Loria Group facilitated this partnership on behalf of Eggo.

JLG’s Top Ten Posts of 2024

As 2024 comes to a close, we’re reflecting on another fantastic year of innovative brand licensing collaborations. From stylish partnerships to exciting new product launches, we're counting down our top posts from the past year.  

10. Corkcicle and Cheetos Turn Up the Heat
Towards the end of the year, Corkcicle and Cheetos teamed up for a bold and spicy drinkware collaboration.  

9. Sparkling Ice and Starburst Refresh the Beverage Aisle
This February, we celebrated the launch of Sparkling Ice’s limited-edition Starburst-inspired flavors. The refreshing and fruity collaboration was a fan favorite.

8. Modelo Especial and MARKET’s Stylish Collab
Modelo joined forces with the streetwear brand MARKET to create a collection that perfectly blended fashion with a love for bold flavors.

7. Corona Extra and Hey Dude Step Into Summer Style
The Corona x Hey Dude collaboration was a summer hit, blending beach vibes with ultimate comfort in a stylish footwear line.

6. Miffy Brings Her Bunny Charm to Daiso US Kicking off the year with a bang, Miffy partnered with Daiso to bring her global charm to stores across the US. Fans loved this blend of affordability and adorableness.

5. Pop-Tarts and Goodr Serve Up Sweet Sunglasses
This summer, Pop-Tarts fans were thrilled by a unique collaboration with Goodr sunglasses. The bold and colorful designs were as eye-catching as they were functional.

4. Little Tikes and The World of Eric Carle Inspire Young Minds
The beloved children’s brand Little Tikes teamed up with The World of Eric Carle for a collaboration that brought colorful storytelling to playtime.

3. Pringles and Crocs Combine Fashion and Flavor
Snackers and style enthusiasts alike couldn’t get enough of the Pringles x Crocs collaboration. This tasty pairing showcased limited-edition footwear inspired by iconic chip flavors.

2. Celebrating 25 Years of Licensing Excellence
In February, we marked a significant milestone: The Joester Loria Group’s 25th anniversary! This post reminisced about our journey and highlighted some of our key achievements over the years.

1. Jakks Pacific Bites into Dog Man with Toys and Costumes
Jakks Pacific’s partnership with the beloved Dog Man franchise brought the hilarious hero to life with an imaginative toy line and costumes perfect for fans of all ages.