Adidas And McDonald’s Launch New “Sauce Pack” Collaboration

When you come across a hooper with a unique aura and style of play, people say they have sauce. It’s every player’s goal to develop their own game and have their own sauce on the court. James Harden, Damian Lillard and Tracy McGrady are all NBA players who have sauce. They bring their own flavor to the game and have redefined how basketball can be played for the next generation.

With a modern and unexpected interpretation that stays true to each brand’s heritage, adidas and McDonald’s recently introduced their “Sauce Pack” collaboration.  The collection features the Harden Vol. 4, Dame 6 and TMAC 1 sneakers, alongside a set of graphic tees, all inspired by a go-to item on the McDonald’s menu, the sauce. Each flavor features various ingredients on the lid and with this new line of footwear, it’s no different. 

The McDonald’s Sauce Pack – Harden Vol. 4 ($130), Dame 6 ($110) and TMAC 1 ($140) – dropped on June 18 in the APAC region  and July 3 in all other markets on adidas.com and select retailers globally.

This exciting new McDonald’s brand extension was covered by License Global, Sneaker News, and House of Heat among others. McDonald’s appointed The Joester Loria Group as its global brand licensing agency earlier this year. 

JLG Receives Six Licensing International Excellence Awards Nominations

The nominations for the 2020 Licensing International Excellence Awards were unveiled last week and The Joester Loria Group is honored to be among the nominees, with six nominations for our work in a variety of categories. The nominees for the licensing industry’s most prestigious awards were selected from a field of more than 600 entries from 22 countries around the world. 

JLG’s nominations include:

• The World of Eric Carle is nominated in the Best Brand in the Art / Design / Celebrity / Fashion category.

• Corona is up for Best Brand in the Food / Beverage / Restaurant category.

• The Very Hungry Caterpillar Event at the Royal Horticultural Society is one of the contenders in the Best Experiential or Location Based Initiative category.

• Frito Lay is competing for the Best Newcomer Award for JLG’s work with Cheetos.

• Spencer’s is nominated in the Best Retailer – Corporate / Lifestyle / Fashion / Sports category for their Corona program, which was brokered by JLG. 

• Additionally, JLG is up for the Best Agency / Manufacturer’s Rep Award. 

The winners will be announced during an awards ceremony at Licensing Expo. 

JLG President Debra Joester Talks Licensing with ShopTalk

JLG President Debra Joester recently sat down with aNb’s Media’s Jim Silver as a guest on the popular YouTube series ShopTalk. Joester discussed how to reach more consumers through brand licensing and collaborations as well as the reasons why brands choose to get into licensing. For some brands it’s about revenue, but for many consumer product brands, it’s more about consumer engagement and expanding beyond a brand’s traditional retail footprint. With brand loyalty fading among Millennials and Gen Z, brands are more focused than ever on building emotional connections with consumers. Check out the full interview.